A common survey defines that almost 85% of recruiters all over the world use LinkedIN to recruit the best skills in the market. It makes it pretty obvious to put your best foot in that part of social media.
But to fill out the space you need to be very finicky. What if you give out too much of information? Or if your list of personal interest turns off a prospect client or employer? These are the concerns due to which many turn out to duplicate their profile. However, this does not let you unleash your exclusivity and uniqueness. You need to capitalize on the ability to add multimedia files that may held your profile look outstanding.
So is it fine to add a little too much of information?
Viveka von Rosen, author of LinkedIn Marketing answers this saying, “It depends on the industry. But I still think whether you’re an accountant at a Fortune 500 firm or you’re a sales and marketing genius, it is coming down to personal branding,” he says “ You can do more in LinkedIN than just pasting your plain resume.”
She also adds that “On LinkedIn, it’s your picture, name and professional headline most times that people see”. Use a professional-looking mug shot that will allow people to identify you if they see you at a conference or trade show. We’re sure that you love your family but keep them out of your LinkedIN, people are more interested in your professional profile than personal. So get a click of yourself on professional looking attire with a decent smile. Ladies, please keep those pouts for facebook.
Some people tend to skip the picture, no matter what, make sure you upload a picture of yourself. “If there’s no picture, it instills no sense of trust or engagement. People go to what is he or she hiding?” says von Rosen.
This is the place where you can go beyond your resume by sharing media such as relevant videos, images, presentations or articles quoting you. Von Rosen says that until a year ago, LinkedIn was almost entirely text based. Now that you can spruce up your profile with visuals, take advantage.
Connections- Make at least 300 professional connections in order to get a big enough network to be useful to you professionally, and to be visible on LinkedIn, but stay under 3,000, because, as von Rosen says, at that point, LinkedIn ”starts breaking.”
Proactively connect to people you should know: fellow alumni, other experts in your industry, former colleagues, friends, family- Basically those who can benefit you professionally.
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